Video Interview with Pinnacle Weddings: Why Linda made the switch to the wedding planning app TTO & never looked back

Jul 3, 2025

Key Takeaways

Rebuilt her business in the US after relocating from South Africa - growing a new local network and rehiring her team without burnout.
Cut planning time by 40% by streamlining her team onto one platform.
Highlight TTO Feature: Saved 20+ hours/month on back-and-forth emails with the integrated comments feature in the Vendor Hub
Relies daily on the Task List to manage personal, team, and client to-dos - all in one place.
Upgraded client experience with visual tools like floor plans, RSVPs, and clear tracking for budgets and payments.
Expanding internationally is easier with That's The One, as it allows for multi-currency payment tracking.

Rebuilding her business in the US & switching her team to TTO

🎥 In this episode, Linda shares:
👉 How she rebuilt her award-winning business from the ground up after moving from South Africa to the US; regrowing her network and rehiring her dream team.
👉 The biggest thing couples always underestimate in the planning process.
👉 Why moved from her previous planning software, to That’s The One (TTO) and never looked back.
👉 Her message to planners: it’s never too late to level up your business.

[[toc-anchor:Q1: Meet Pinnacle Weddings in Charleston]]

Linda Warner is the owner and lead planner behind Pinnacle Weddings in Charleston. Originally from South Africa, she relocating to Charleston and setup her wedding business just as covid started (like many of us!).

She is now featured in publications such as USA Today and People magazine, for her exceptional wedding planning and photographer services, aiming to let her clients focus on joy and connection rather than logistics. Over the years, her firm has earned numerous awards and stellar five‑star reviews, with clients praising Linda’s calm demeanor, resourcefulness, and unwavering attention to detail.

In 2022, she discovered That’s The One (TTO), a dedicated wedding planning software designed for professional wedding planners. Previously using another wedding planning software, she has moved her team and clients over to TTO, achieving greater efficiency and happier clients. TTO empowers planners and couples to plan their weddings and events with confidence and full transparency, giving both brides and grooms the tools to personalize every aspect of their special day.

Pinnacle Weddings in Charleston team

[[toc-anchor:Q1: How did you set up your business in Charleston after moving over from South Africa?]]

Linda: I had my own planning company back home and when I moved here, I reached out to local companies. Pinnacle responded, and I started working with them to learn the local way of doing things. Two years later, I bought the company and grew it into a full team with 5 full time and 4 part time planners, photographers content creators, and even drone operators, and created a new team structure and workflow to fit the local market. Building relationships by personally visiting venues and being kind to everyone in the wedding industry really helped me grow.

[[toc-anchor: Q2. What’s the biggest misconception clients have when planning their wedding day?]]

Couples may think that once they found their vendors, they are done! But this is far from reality. Planning a wedding involves juggling countless tasks, deadlines, and decisions - often more than most people anticipate. From creating a guest list and choosing a venue to managing your wedding budget and designing invitations, the process can quickly become overwhelming.

However, with the support of a professional wedding planner and user-friendly wedding planning app like That's The One, we can break down the planning process into manageable tasks and keep everything organized.

By using tools that are set up by your planner to walk you through the journey - life is made so much easier! From personalized checklists and manage the guest list, couples can focus on what truly matters for your wedding day.

[[toc-anchor: Q3. What features of the TTO planning platform do you find most valuable, and why?]]

There are so many! The one I use every day is TTO's wedding checklist which ensures that every important task is accounted for - this helps planning teams and couples stay on top of to dos and due dates. It is the ultimate wedding countdown manager!

Furthermore, managing the guest list is a breeze, with options to track RSVPs, meal choices, and seating arrangements and create a wedding website. TTO’s budgeting tool is extremely helpful for setting and tracking the overall wedding budget, so everyone can keep spending in check and avoid surprises.

Wedding Vendors Hub:

Allows adding images for specific wedding vendors (florists, rental companies, caterers, etc.) to help everyone visualize bookings. Easily mark vendors as confirmed, tentative, or declined for streamlined organization.
Keep track of wedding vendor quotes, payments, and communications in one place.
Review selections of wedding vendors, and confirm the ones to move forward with.

Integrated Payment Schedules:

Preload payment deadlines within the Vendor Hub.
Automatic reminders sent to clients, helping them track payments and reducing back-and-forth communication.

The comprehensive wedding budget calculator, which allows couples to track every expense and stay within their overall budget. This tool is essential for keeping spending in check and avoiding last-minute surprises.

Comments <> Email Integration:

Comment system integrates with email.
Can reply directly via email without logging into the platform.
Keeps all conversations centralized, preventing lost emails or scattered chats.

To-Do/ Wedding Checklist:

Fully customizable checklist templates with ability to preassign owners and due dates. This helps to save so much time!
The wedding checklists allows planners to assign tasks to themselves, their planning team, or clients, which ensures accountability and nothing gets overlooked.
Planners can customise various wedding checklists and quickly drop them into the events they are working on.

TTO's platform’s customizable wedding checklist ensures that every important task is accounted for, helping the planning team and clients stay on top of tasks and due dates.

RSVP Management & Wedding Website:

TTO offers a suite of features designed to make wedding planning as smooth and enjoyable as possible. One of the most valuable tools is the ability to create a personalized free wedding website, allowing you to share all your wedding details with your guests in one convenient place. This not only keeps everyone informed about your wedding date, venue, and schedule, but also makes it easy to manage RSVPs and send out digital wedding invitations and save-the-dates.

Visually appealing and customizable invitations and wedding website- super user friendly.
The RSVP integrates with the guest list and floor plan, linking meal choices, seating, and other details into 1 downloadable PDF.
Loves how the free wedding website automatically connects with the RSVP & digital wedding invitations
Ability to add any registry (eg. The Knot Registry Store) to the wedding website: including options for gifts, cash funds, group gifting etc.
Track gifts and manage thank-you notes.

Floor Plan / Seating Plan Tool:

Interactive and detailed - loves the drag & drop of guests into seats.
Manage wedding event layouts such as the ceremony, reception, and related gatherings.
Allows adding notes and instructions for vendors.
Simplifies catering and logistics management - Helps vendors understand expectations clearly without extra clarification.

Try your 30 day free trial here (no promo code needed) or book a demo.

[[toc-anchor: Q4. What would you say to planners who are hesitant about investing in planning software?]]

If you’re a wedding planner on the fence about investing in planning software, consider the long-term benefits for both your business and your clients. Modern wedding planning platforms like TTO offer a range of tools that help you stay organized, manage multiple weddings at once, and communicate seamlessly with couples and vendors. With features like customizable templates, a budget calculator, and the ability to create beautiful wedding websites, you can elevate your services and deliver an extremely helpful, streamlined experience for every client.

Investing in planning software also enhances your professionalism and allows you to deliver a higher level of service to your clients, which can lead to more referrals and a stronger reputation for your company.

A free account lets you explore the platform’s capabilities without any risk, and the intuitive design means you can start improving your workflow right away. Investing in planning software isn’t just about keeping up with technology - it’s about providing the best possible service, staying on track, and growing your reputation as a top-tier planner.

[[toc-anchor:Enquire about Pinnacle Weddings]]

View full profile here

[[toc-anchor:Conclusion: Why That’s The One is a Game-Changer for Planners]]

For modern wedding planners, delivering a high-touch, personalised service while growing a profitable business can be a constant balancing act. That’s The One wedding planning software bridges this gap by streamlining operations, elevating client experiences, and driving measurable business results - helping planners and couples prepare for their big day with confidence.

For planners with large teams like Linda, the impact is clear: higher profitability, stronger client relationships, and a scalable business model that doesn’t compromise on quality.

See how That’s The One can make your life easier - book a free demo today.

About the Author

FAQs

Does TTO offer a free wedding website?

Yes, as part of a planner's monthly subscription, their clients get access to a wedding website. They are able to customise the sections, colors, photos and fonts in order to reflect their wedding vision and communicate important information to guests. This wedding site also allows couples to add a gift registry and send unlimited, wedding invitations. Our goal is to ensure your clients have the best wedding day ever!

Does TTO offer a budget calculator?

Yes, absolutely! TTO is a smart system, where you can track the vendors, the upcoming payment milestones and have this reflected in an overall budget calculator. You can set an overall wedding budget and see how your tracked and paid payments contribute to the overall budget. You are also able to track payments in multiple currencies (eg. EUR) and see how this translate into another (eg. USD) in your budget sheet based on the FX you have set.

Does TTO offer a wedding checklist?

Also, yes! TTO offers a default wedding checklist and also gives planners the ability to add customizable wedding checklists as templates. Our templates allow you to save time when adding them into events, by pre-setting typical due dates (eg. 12 months out) and already assigning owners (eg. client). Our wedding app is specifically designed to make the wedding countdown as seamless and fun as possible.